YOUTUBE HAVE announced “Bear Witness, Take Action,” a conversation aiming to unite and inspire the platform’s global community to take action for racial justice.
Premiering today (June 13), the special will be hosted by Common and Keke Palmer and feature YouTube creators, artists, influential public figures and prominent activist voices.
“Bear Witness, Take Action” is the first project from YouTube’s new $100M content fund, announced today, which will be dedicated to amplifying Black voices on YouTube.
“I support the Black Lives Matter movement and I think it’s imperative that we help amplify Black voices and continue the conversation about meaningful change and racial justice,” said Susanne Daniels, Global Head of Original Content for YouTube.
“YouTube has a unique ability to unite creators, artists and powerful voices within the Black community to encourage the world to stand up and speak out for racial justice.”
“The tragic execution of George Floyd has led to unprecedented protests for racial justice in every part of our nation–and globally. And it started because 17 year-old Darnella Frazier defiantly and courageously recorded the video that has forced us all to confront what we were seeing and name it,” explains Malika Saada Saar, Social Impact Human Rights Lead at YouTube, and civil and human rights lawyer.
“Video can be a powerful human rights tool, for bearing witness to injustice and ‘Bear Witness, Take Action’ will be part of that hope and urgent call for change.”
Led by Keke Palmer and Common, “Bear Witness, Take Action” will be structured with roundtable discussions and panels, powerful live moments, musical tributes and more.
Moderators include Jemele Hill, Roland S. Martin and Soledad O’Brien; panelists include Ambers Closet, Kimberlé Crenshaw, Patrisse Cullors, Kimberly N. Foster, Alicia Garza, Roxane Gay, Eddie Glaude, Kimberly Jones, Jouelzy, MN FATS, Prince EA, Rashad Robinson, Bakari Sellers, Michael Skolnik, Chaz Smith and Baratunde and a lot more.
The event will also feature moving musical performances from John Legend and Trey Songz.
Viewers will be encouraged to donate to support the Equal Justice Initiative directly on the YouTube livestream.