The founders of a food ordering platform which is challenging the likes of Deliveroo and Just Eat admit they believe they have got what it takes to be ‘game-changers.’
Stoke-on-Trent school friends Ardian Mula and Mohammed Shakil founded Foodhub just three years ago.
Today the online food ordering platform has a network of more than 15,000 takeaway and restaurant partners across the UK.
And now, after seeing order numbers double throughout lockdown, the company has started to expand internationally, into countries including Australia, New Zealand and the USA.
But what is the secret to the company’s success?
Director Mohammed Shakil – who still lives in Stoke-on-Trent – believes it is Foodhub’s zero commission model which is helping it stand out against its direct competitors.
Unlike similar food delivery services, Foodhub provides a fixed rental charge to its restaurants – rather than a commission for each order – which helps to save participating restaurants an average of £1,000 per month.
Mohammed told StokeonTrentLive: “We are a subscription-based company so we charge our takeaways a fee which is a reasonable price. That is how our revenue stream works.
“The difference is down to us understanding our market. For example, we don’t charge any commission; as a result our consumers are satisfied because they are getting exclusive discounts, and the takeaways are happy because they are saving a lot more. It’s a win-win situation for everyone.
“We have a product that works, but we work for passion rather than money and we want to drive that in our business and help everyone else out at the same time.”
He added: “You have to make the best of the opportunities you have got in front of you and that is exactly what we are doing here at Foodhub.”
Last month, Foodhub launched an innovative marketing campaign to steer customers away from their competitors called ‘Just Delete’ – where it offered free takeaways to those who delete the apps of its rivals such as Just Eat, Deliveroo and Uber Eats.
Now Foodhub is gearing up for further expansion over the next few years – by targeting new, overseas territories.
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Mohammed said: “Since we started three years ago there has been a massive demand for our product.
“Myself and Ardian went to school together and we have been friends since then. He is more into the technology and I was in the fast food industry and between us we know the market very well.
“Our partnership is based on our passion for Foodhub. We work really well with each other because we understand our needs and the needs of our market.”
He added: “We are hopefully looking to hit a few more countries before the end of the year. Our growth rate is good and, in our market, we believe we can be game-changers.”