Up to 250 jobs under threat at pottery firm Churchill China

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Up to 250 jobs are set to be axed at pottery manufacturer Churchill China as a result of the coronavirus.

The Stoke-on-Trent company made the announcement last week, amid fears the hospitality industry will continue to experience the impact of the pandemic into next year.

Now the firm – which employs around 700 people – says the redundancies are necessary to protect the ‘long-term health of the business.’

According to StokeonTrentLive, letters were sent out to the 500 affected employees last week with a consultation process now underway.

In a statement, the firm said: “It is with great regret that we announce that we have recently begun a consultation process with a number of our employees and their representatives on potential redundancies within our business.

“Covid-19 has had a major impact on our principal markets in the hospitality sector (pubs,bar, restaurants, hotels and leisure) both in the UK and overseas.

“This sector will be one of the last to reopen under lockdown exit plans and is forecast to remain at substantially lower levels well into next year.

“As such it is important to the long-term health of our business that we align our activities with future demand levels from our customers.

“As a business we will do all that we can to mitigate loss of employment, however we find ourselves in unprecedented times and as such we have had to take action to safeguard the future of the majority of our workforce.

“We will do our utmost to support all our employees through this difficult time.”

The announcement comes just two months after Churchill China revealed that 2019 was a record year for the business, after recording revenue of £67.5 million and profit of £11.3 million during the 12-month period.

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