Underwear brand Lounge is expanding its headquarters in Solihull after securing a deal on a new warehouse.
Lounge relocated from Bromsgrove to Blythe Valley Park 18 months ago when it took 36,741 sq ft of space in the Connexion building for a head office and distribution centre.
It has now agreed a deal with landlord IM Properties on the 53,882 sq ft 1 Blythe Gate to form a new head office for the growing brand but will retain its presence in Connexion.
The company was founded in 2016 by chief brand officer Melanie Marsden and chief executive Daniel Marsden who said they expected turnover to hit £50 million in the current financial year.
It is aiming to be carbon neutral by the middle of 2021 by making use of materials such as bamboo and recycled lace and yarns in its manufacturing processes.
BusinessLive is your home for business news from around the country – and you can stay in touch with all the latest news through our email alerts.
You can sign up to receive daily morning news bulletins from every region we cover and to weekly email bulletins covering key economic sectors from manufacturing to technology and enterprise. And we’ll send out breaking news alerts for any stories we think you can’t miss.
Visit our email preference centre to sign up to all the latest news from BusinessLive.
Chief operating officer Jack Humphreys said the expansion in Solihull was a statement of the firm’s intent for its future plans.
“Considering the company is only five years old, the number of moves we have already had to undertake to facilitate our growth is insane which is a great problem to have but it’s now time to change the game forever,” he said.
“We moved into Connexion thinking it would last us longer than it has but 18 months on and we are completely out of office space.
“Therefore, we now plan to split our HQ and distribution facility into two separate units to create a Blythe Valley Park campus for us. We plan to turn 1 Blythe Gate into the office of all offices.
“Our staff have done amazing things to help us get to where we are and now it’s time to give back.
“We are growing an amazing Lounge family full of hardworking and determined individuals and we are ensuring that, as we scale, we do not lose the family feel as our culture has played such an integral role in Lounge’s growth.”
Rob Hemus, asset director at IM Properties, added: “We’ve always been supportive of innovative brands such as Lounge and we’re delighted to assist them in their continued expansion, working alongside them to help facilitate their growth.
“Their decision to move to 1 Blythe Gate highlights how modern occupiers still value the office to stimulate creativity and build company culture in person.
“And more than ever, they want a location which helps underline their commitment to employee wellbeing and operating more sustainably.
“Companies like Lounge will play an important role in generating future job opportunities and we’re excited to be supporting their global ambitions.”