Senior leaders from Alton Towers showcased the work that has been done to ensure the theme park is Covid-secure when they welcomed tourism minister Nigel Huddleston.
During his visit last week, the MP chatted to Ian Crabbe, director of resort theme parks for Merlin Entertainments, and Alton Towers Resort general manager Francis Jackson about the measures which had been put in place to help welcome back guests ahead of the summer holidays.
The trio also discussed the wider accessibility efforts Alton Towers has been making, as well as across the whole of Merlin Entertainments globally, to ensure every single guest is able to enjoy a safe, fun and memorable experience.
Changes have included website updates to make information easier to find; there is now a dedicated ‘accessibility’ link on the web page so customers can review key pre-visit information, including ride restriction information.
Francis Jackson, general manager for Alton Towers Resort said: “We were delighted to welcome Mr Huddleston to the theme park and showcase how the resort has been able to adapt to provide fun and memorable experiences for guests at a time they really need it, in a safe and hygienic manner.
“It was also a great opportunity to highlight the challenges we have faced in the wake of Covid-19, including us missing out on key trading periods, operating at a reduced capacity and the significant investment in the implementation of robust measures right across the resort.”
Mr Huddleston said: “It was brilliant to visit Alton Towers Resort, seeing first-hand the exciting attractions on offer and hearing more about the important changes they’ve made to adapt to the pandemic.
“It’s been a difficult year for the tourism sector, but they’re ready and waiting to welcome us all back safely, and I encourage everyone to show their support for this important industry.”