Online tile retailer Tile Mountain will see its branding exposed to millions during the Betfred World Snooker Championship 2021 after agreeing a sponsorship deal.
The Stoke-on-Trent company has become an official partner of the 2005 World Champion and Triple Crown winner Shaun Murphy.
The sponsorship will see the retailer’s branding adorn the player’s apparel during every match he plays during the tournament, which is taking place at the Crucible Theatre in Sheffield until May 3.
Tile Mountain chairman Mo Iqbal said: “We’re big snooker fans here at Tile Mountain and we jumped at the chance to partner with Shaun for what is the most prestigious tournament in the sport.
“He’s a big character and an excellent sportsman and he also shares a lot of the qualities that we have as a business – drive, tenacity and efficiency with a dash of style.
“Shaun is such a good fit with our brand and we hope that he adds a second world title to his name this year.”
Shaun Murphy said: “I am delighted to be associated with a brand that shares the same values as I do. Both Tile Mountain and I are always striving to be the best that we can be and to be partnered with them at the best tournament on the world snooker tour schedule is testament to that.”
Sporting sponsorships continue to form a significant part of Tile Mountain’s marketing activity following the success of their ongoing brand partnerships with Championship team Stoke City FC and Hull KR RFC.
Tile Mountain brand manager Dean Quinn added: “Partnering with one of the most recognisable players in world snooker during the most watched tournament provides Tile Mountain with increased levels of brand exposure to a vast, engaged audience that largely fit into our target demographic.
“As we look to increase our brand footprint across the UK with further store roll-outs, the brand visibility on a national level offered by the television coverage of the tournament was one of the key factors that drew Tile Mountain to the opportunity.”