AN AVERAGE of 8.6m viewers watched the final of The Masked Singer last night, the biggest live TV audience of the year outside of news and sport.
This was up by 2.2 million viewers on the final to the first series.
The audience peaked with a massive 10.6million/a 47 per cent share of viewing as the winner Sausage was unmasked as Joss Stone, to panelists Davina McCall, Rita Ora, Jonathan Ross, Mo Gilligan, and guest panelist Nicola Roberts (last year’s winner, as Queen Bee). Sausage was crowned winner ahead of Badger and Robin, who were unveiled as Ne-Yo and Aston Merrygold in the final last night.
Host Joel Dommett has presided over the unique guessing game that featured 12 celebrities in elaborate character costumes, with this series’ ‘stars behind the mask’ including Sir Lenny Henry CBE (Blob), A-ha frontman Morten Harket (Viking), Glenn Hoddle (Grandfather Clock) and Sue Perkins (Dragon).
Now in its second series on ITV, The Masked Singer is produced by Bandicoot TV (part of Argonon Group), and is based on the Korean format The King of Mask Singer.
Kevin Lygo, ITV’s Managing Director, Media and Entertainment, said “In these testing times, we’re delighted that The Masked Singer has brought some escapist joy and light relief to so many viewers at home.
“At the end of a long week in lockdown we’re all coming together and trying to guess who’s dressed as a giant sausage, and quite frankly, it’s been a brilliantly entertaining tonic.”
The second series of The Masked Singer has been a ratings hit for ITV, launching with 4.2m viewers on Boxing Day, growing each week, and more than doubling its audience to achieve its biggest audience yet for the final last night.
The Masked Singer has also attracted the biggest 16-34 audiences on TV across 2021 so far outside of news programming – with a peak of 1.7million 16-34 viewers last night, a 61% share of viewing.