Stoke-on-Trent’s biggest shopping centre has launched a ‘pop-up’ scheme to support independent retailers following the closure of a number of big-name stores.
In the last 18 months, The Potteries Centre has lost Debenhams, Burton, Dorothy Perkins, Miss Selfridge and Topshop following the collapse of the Arcadia Group.
And earlier this year, Birmingham-based letting agents Barker Proudlove were brought in to help attract new retailers to the centre.
Now the Hanley-based centre has launched a new initiative in a bid to drive and support local independents and give smaller businesses the chance to showcase their offering in a city centre location.
A unit – called Potteries Pop Up – has been set up inside the shopping centre and is ready for immediate trade.
Independent businesses can now apply to be part of the initiative and occupy the unit for anywhere between one to six weeks at a time – at a reduced rate.
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Amy Whittaker, general manager for The Potteries Centre, said: “It goes without saying that the past year and a half has certainly taken its toll on the world of retail but it’s often the nation’s smaller businesses that have faced the biggest challenges.
“Stoke-on-Trent has a wide range of really fantastic independents and at the start of this year, we made a commitment to doing what we can to offer them support and showcase the very best the area has to offer.
“The unit presents an exciting opportunity for any local independent to take their business to the next level and we urge all independents from across Staffordshire and Cheshire to get in touch.”