Stoke-on-Trent pottery firm Steelite International reveals plans to axe 20% of workforce

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Global pottery firm Steelite International has announced plans to axe 20 per cent of its UK workforce.

The Stoke-on-Trent company is looking to cut 160 people as a result of the coronavirus pandemic and in anticipation of reduced demand for its tableware.

The company, which employs 800 people at its UK headquarters in Middleport, is still not fully up-and-running following the Government-enforced lockdown, with only a skeleton crew working on site.

Now Steelite has confirmed that 160 jobs – across the shop floor, offices and management teams – are set to go at the firm. A 45-day consultation has been launched.

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Louise Griffin, Group HR Director said: “We are constantly reviewing our overhead costs of the business to reflect the trading position at this time and to accommodate the impact of global market trading post-pandemic.

“While we are making operational changes to accommodate this and some savings will be seen as a result, the hospitality marketplace has been significantly impacted by the coronavirus pandemic and our anticipated growth will not be realised due to this sudden and dramatic downturn in trading we have seen in recent months.

“No business could have predicted these unprecedented times in which we now find ourselves and unfortunately difficult decisions must be made.

“Our priority during this process will be treat everyone with dignity, fairness and respect and we hope that these measures will go some way to sustain Steelite’s future and the livelihoods of our colleagues that remain with us.”

Steelite added that applications for voluntary redundancies, or flexible working arrangements, are now open in a bid to reduce the number of compulsory job losses.


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