Businesses in Stoke-on-Trent are urging shoppers to return to the city centre – after signing up for a new loyalty scheme.
The Mi Rewards programme was launched in Stoke-on-Trent last year by Scottish fintech firm Miconex and loyalty platform Stampfeet.
The scheme – which is now approaching £1 million sales nationally, with over 47,000 transactions – rewards customers with points when they use linked debit or credit cards in participating local businesses.
Now businesses based on Piccadilly in Hanley are urging shoppers to return to the high street after agreeing to take part in the free scheme.
Steve Armstrong, owner of NØRTH Kitchen + Bar and Klay Pizzeria, said: “We are proud to be part of a network of city centre businesses offering Mi Rewards to their customers.
“The more we can encourage people to shop and dine in the city centre and its businesses, the better for our high street and economy, which in turn has a positive impact on everyone who visits, lives and works here.”
He added: “Just pay your bill using your registered debit or credit card and the points will automatically rack up.”
Marcela Hoxhaj, owner of Italian restaurant La Bella Napoli, said: “La Bella Napoli is extremely pleased to be welcoming visitors again. We have joined the Mi Rewards loyalty scheme so that those who dine with us receive points with every purchase.
“It’s a lovely way to ensure that our customers know that we appreciate their loyalty, and to give something back to local residents.”
Mi Rewards expanded across the UK in 2020 with launches in Stoke-on-Trent , Enniskillen in Northern Ireland, Fleet, Guildford and Gloucester. New Mi Rewards schemes will launch in Barnsley and Kirkcaldy later this year.
Other Stoke-on-Trent businesses which have signed up to the scheme include the Bloom cocktail bar, Goodwins Jewellers, the Hilton Garden Inn, The Potteries Museum and The Quarter cafe.
Jonathan Bellamy, chairman of Stoke-on-Trent City Centre BID, said: “Loyalty is one of the most important attributes for a strong community, and never more needed than in our day and age.
“Hundreds of city centre businesses and thousands of local jobs are battling for their future, and they depend on local people to use their services and buy from them.
“With this in mind, we are excited to champion this city centre loyalty scheme, through which local people can actively show that they support our businesses.”