A Staffordshire drinks company looks set for growth after one of its newest customers announced record investment plans.
Bobbington-based Halfpenny Green says Aldi’s pledge to invest more than £1.3 billion over the next two years will create new opportunities for the business.
The investment will include the opening of 100 new stores and develop new and expanded distribution centres by 2023, creating thousands of additional jobs.
Halfpenny Green began its partnership with the supermarket giant in September, supplying Aldi with its award-winning white and red wines for Aldi’s Specially Selected range.
Clive Vickers, managing director at Halfpenny Green, said: “Whilst our partnership with Aldi is in its early stages, the team has been incredibly supportive of us since we launched our products into stores for the first time.
“We have exciting plans over the next year to develop the partnership, and look forward to continuing to work with a retailer that is so clearly focussed on investing in UK suppliers.”
Aldi, which sources its entire core range of fresh meat, eggs, milk, butter and cream from British suppliers, said it spent an extra £1 billion with UK companies last year, taking its total to £9 billion.
And earlier this year, the discount supermarket committed to spending an additional £3.5 billion a year with British suppliers by 2025 – a pledge which will help hundreds of British businesses like Halfpenny Green continue to grow.
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Julie Ashfield, managing director of Buying at Aldi UK and Ireland, said: “Despite 2020 being an extremely challenging year, we continued to gain even more customers, with more than 60 per cent of households shopping with Aldi in the last year.
“As a result, we are excited to announce further investment plans, which will not only provide millions of new customers with access to Aldi’s award-winning quality and unbeatable value, but will also lead to additional jobs and investment for our supplier partners.”