Staffordshire packaging firm named UK’s Small Family Business of the Year

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Packaging firm Woolcool has added another accolade to its awards cabinet after being named the UK’s Small Family Business of the Year for 2020.

The Stone-based firm, which has pioneered the use of eco-friendly wool as a superior insulator in temperature-controlled packaging, was honoured with the award during an online ceremony streamed live on YouTube last month.

Woolcool overcame entries from across the country to claim the title at the Family Business of the Year Awards 2020, with judges praising the firm’s ‘strong values’ which extend beyond the family and staff to include customers, partners and suppliers.

Managing director Josie Morris said: “We are so proud to have won this award, because the notion of family is at the heart of what we do. Woolcool is family-owned, but we think of the ‘Woolcool family’ as including not only everyone who works here but our suppliers, partners and customers too.

“I want to thank our entire team and all the people who are part of that extended Woolcool family for their contribution to the success of Woolcool. Awards like this are down to your hard work and support.”

Woolcool was founded 11 years ago by packaging consultant Angela Morris, who had the ambition to use natural materials, namely, pure sheep’s wool as an insulator for food and pharmaceutical products that need to be delivered in temperature-controlled packaging.

Today Woolcool’s packaging products are used by household names such as Abel & Cole, Riverford and Fortnum & Mason.

CEO Angela, who is married to the firm’s strategic director Keith Spilsbury, has now handed the day-to-day running of the company to her daughters Josie and Jessica, who are managing and financial directors.

Angela said: “I would like to dedicate this award to all of our Woolcool family who have gone above and beyond during this very difficult and strange time – everyone has performed above all expectations in recent months. I am regularly inspired by what our team achieves, and clearly the judges were too!”


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