A university graduate who helped launch a sneaker business from a garage says the company has hit revenues of £2.4 million after just one year
Nottingham Trent University graduate Jack Tierney, 24, launched trainer and streetwear business Double Boxed LTD with his best friend Nat Biggs, 24, in July 2020.
He said it was now well on the way to becoming one of the UK’s leading providers of exclusive trainers and streetwear.
The business, registered in Burton on Trent, stocks ranges such as Air Jordan, Nike Air Force, Nike Dunk, Yeezy, Fear of God Essentials and in its first 12 months has handled more than 10,000 orders.
The pair have been friends since they were 15 and had previously discussed the idea of setting up a business, finally taking the plunge last year.
Jack, who studied business management and entrepreneurship at NTU, said: “We had both sold shoes and streetwear before and we thought, why not take the risk.
“We’d been talking about it for a while, we had no idea how it was going to go.
“It look off a lot quicker than we thought, we had about 150 orders in the first three or four weeks.
“We made about £20,000 in our first month.”
Due to lockdown restrictions, the pair set up shop from their parent’s garages in Burton-on-Trent and bought and sold exclusive trainers via Facebook groups.
Revenue really boomed through their seasonal campaigns for Black Friday and Christmas, generating in excess of £800,000 in sales during this two-month period.
They were forced to upscale their operation and moved into a new warehouse that could accommodate the stock levels required to meet new consumer demand.
Jack said: “We completely outgrew what we could do out of our garages.
“Now that we know Christmas and Black Friday is prime time, we’ve employed someone to help us pack.
“We’ve just expanded for the third time which’ll be really helpful.
“We’re thinking of having a physical shop but for the time being we will focus on online.”