Smartella teams up with Birmingham Tech for coronavirus initiative

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A Birmingham-based e-learning company has joined up with a tech initiative in the city to offer free training and support to frontline workers combatting covid-19.

Smartella is working with Birmingham Tech to give frontline workers access to content and courses focused on areas such as mental health support, how to lead through a crisis and managing complex issues and challenges.

They will also have access to content designed to help the workers unwind.

Amir Shurrab, founder and chief executive of Smartella, said: “The frontline workforce is doing a tremendous job in extremely difficult circumstances and we wanted to play our small part.

“So we decided to offer our platform and content free of charge to people who need it most right now.”

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As part of this initiative, Birmingham Tech, which organises the annual Birmingham Tech Week event due to take place in October, will help create the content.

It will actively seek out and work with a number of local content creators.

Founder Yiannis Maos added: “We are so proud to see what healthcare workers, teachers, food retailers and other key groups are doing right now to help us all stay safe.

“In the West Midlands, we pride ourselves on our innovative spirit and we believe technology has a critical role to play at this time and it’s why we jumped at the chance to work with Smartella and partner with them on this initiative.”

Smartella is part of the Entrepreneur Accelerator programme run by high street bank NatWest which offers networking, mentoring and coaching at its hub in Brindleyplace in Birmingham city centre.

The company, which is based at Innovation Birmingham, is working with a number of people affiliated with the NatWest programme to offer the content including performance psychologist Lalitaa Suglani and health practitioners Liam Holder and Alex Broadbent.

Pam Sheemar, entrepreneur development manager at NatWest, added: “We’ve always known our community is filled with innovative and inspirational people and seeing them come together to collaborate in this way makes us feel very proud.”

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