Shop the Dreamy Collection – Billboard
Written by GRB on 21/06/2023
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To celebrate the upcoming Barbie movie, Bloomingdale’s and Mattel have teamed up to debut a dreamy collaboration for Barbie lovers everywhere. The collection, which launched on Tuesday (June 20), features clothing and accessories now available online and in select stores starting July 13.
The exclusive collab includes a clothing collaboration between Barbie the movie and AQUA, Bloomingdale’s private label. An assortment of licensed apparel and accessories are featured in the collection, including Impala Skates seen in the film, licensed Barbie products from Mattel, Funboy, Little Words Project and other top brands.
The 26-piece collection consists of designs available in women’s sizes (XS-XL) and girls sizes (S-XL) priced from $55-$118. Barbie fans can shop dresses, pants, pleated miniskirts, T-shirts, minidresses, tank tops, blazers and more including a sequin minidress, a striped mini dress and matching tweed sets, in a color palette of pinks and blues, inspired by the fashions worn in the film.
Barbie the Movie x AQUA Fit-and-Flare Heart Button Dress
“We are thrilled to be partnering with Mattel and Warner Bros. on what’s anticipated to be the most iconic pop-culture moment of the year,” Frank Berman, EVP, chief marketing officer at Bloomingdale’s, said in a statement. “As Barbie the movie continues to take center-stage, we’ll be rolling out some of the most exciting activations, nationwide events, and product collaborations to-date, starting with our exclusive AQUA collection. Our customers will be able to channel and experience Barbie through fashion and fun.”
Warner. Bros’ heavily anticipated Barbie movie arrives in theaters on July 21. Directed by Greta Gerwig, the fantasy comedy stars Margo Robbie, Ryan Gosling and a slew of other Barbies and Kens. Dua Lipa’s “Dance the Night” was the first lead single released from the project’s highly anticipated soundtrack.
The Bloomingdale’s x Barbie the Movie collaboration will feature window displays, events and fun activations like a Barbie Dream-House pop-up at select stores from July 13-Aug. 24; and transforming the store’s iconic windows into a Barbie-inspired creation with scenes inspired the movie. Bloomingdale’s stores at 59th Street in New York City and in Century City, Calif., will also host “Best Day Ever” activations and in-store events on July 22.
Shop items from the Bloomingdale’s x Barbie collection below.
Barbie the Movie x AQUA Embellished Graphic Tee
Barbie the Movies x AQUA Checked Pleated Mini Skirt
Barbie Movie x AQUA Heart Button Crop Top
Barbie the Movie x AQUA Checkered Bustier Mini Dress & Cropped Blazer
Barbie the Movie x AQUA Sequined Mini Dress
Barbie Movie x AQUA Scalloped Tweed Jacket & Pants