“BOOM‘ FEATURING Busy Signal, is the latest single off the highly rated ‘Live N Livin‘ album from multi-award-winning dancehall star Sean Paul.
It was important to me to show that in our genre of dancehall, we don’t need to clash in order to attain the spotlight
The project is one of two albums that the renowned the artist is releasing which promote the concept of collaboration over confrontation and showcase unity in Dancehall.
The album was inspired by the perception of members of the music industry that dancehall is dead, instead Sean Paul believes dancehall is alive and well, with a strong pulse.
Looking to show the world that dancehall is flourishing and still birthing stars, ‘Live N Livin’ showcase over twenty artists on one body of work.
Dancehall has recorded tremendous success over the years, with amazing fusion offered by the likes of Rihanna, Justin Bieber, Sam Smith, and genres like Reggaeton and Afro Beats.
The genre has continued to impact the world and Sean aims to highlight the significance of dancehall while collaborating with different talented artists.
The album is a strong collaborative effort, with 16 tracks all but one, Lion Heart, featuring an artist.
“It was important to me to show that in our genre of dancehall, we don’t need to clash in order to attain the spotlight.
“We don’t need to divide our fans to attain the rotations on the airwaves or streams. Over the years myself, Shaggy, and more recently Koffee, Shenseea and others are tapping into the world stage and we are not clashing our co-workers, nor are we dividing our fans.
“This album ‘Live N Livin‘ is an album I hold very dear to my heart because it shows the effort of collaboration over confrontation,” said Sean Paul.
The album features veteran artists like Buju Banton, Damian ‘Jr Gong’ Marley, Busy Signal, Mavado, and the younger generation of artists such as Chi Ching Ching, Intense, Skillibeng, and Govana and more.
‘Live N Livin‘ is set to be released this week, executively produced by Sean Paul’s label Dutty Rock Productions and distributed by ONErpm.
“We are all excited at ONErpm to be partnering with Sean Paul and Dutty Rock for the release of this timely and well curated album, ‘Live N Livin’.
“We look forward to assist in broadening the reach of dancehall globally” said Martin Price, Director A&R (North America & Africa).
The album has already seen a few releases over the past few months, including the recently dropped “Real Steel,” featuring Intence.