Reach plc, has launched a new self-serve platform that allows small and medium-sized businesses and agencies to control their own cross-platform advertising campaigns on the Reach Network.
Powered by DanAds – an industry-leading provider of self-service solutions – Reach Ad Manager is available to local, regional and national advertisers and offers a wide variety of targeting options to reach their core customers.
The launch of Reach Ad Manager follows the introduction of a suite of new-to-market advertising services and solutions that enable advertisers to reach more relevant, high intent audiences on the Reach network of news websites in the UK, covering 150 national and regional news brands including the Mirror, Express, Star, Manchester Evening News, Liverpool Echo, and WalesOnline.
Jim Brinkley, Director for Reach Regionals, said: “We’re excited to enable local and small businesses to easily and quickly create and upload their own campaigns that they can push live on our portfolio in a streamlined way. The real benefit is the ability to quickly grow a business by reaching up to 42 million loyal, engaged and connected users who want to hear from brands that are relevant to them.”
Designed to help advertisers and agencies reach qualified audiences, businesses can ensure their content reaches consumers through a multitude of targeting options.
The intuitive, automated platform lets advertisers upload their own creative for fast Reach review and approval. The native listing format enables advertisers to build their ads directly in-platform to seamlessly fit in within the mobile experience of our news sites. Advertisers can set their own campaign budget and schedule, and have their ads live on the Reach network within 48 hours, and then monitor results and adjust as needed using a real-time dashboard.
Reach Ad Manager is available here.