Reach plc has launched a new programme aimed at getting businesses “fighting fit for the future”.
Business Bootcamp provides a series of virtual exercises designed to help businesses capitalise on the increase in online activity seen since the start of the pandemic.
Each week, the programme will focus on a key area of improvement and set business owners a series of simple steps to complete. The first week is all about getting your website in the best possible shape for attracting customers, while week two looks at increasing your online visibility and search ranking.
Future weeks will cover driving engagement on social media, making the most of video content, and creating a strong advertising strategy to deliver results in 2021.
The Reach network of news websites in the UK covers 150 national and regional news brands including the Mirror, Express, Star, Manchester Evening News, Liverpool Echo, and WalesOnline, as well as BusinessLive.
Nick Copson, commercial marketing director for Reach Regionals, said: “Recently we’ve seen a surge of businesses evaluating how they operate and how they market themselves in a changing world where more and more people are browsing and buying online.
“But sometimes it can be difficult to know where to start. The Business Bootcamp idea was born from this.
“Over a five-week period we’ll provide a dedicated programme designed to maximise the digital potential of their businesses and get them fighting fit for the future. It begins with their online presence and as part of the first week we’re offering a free website audit that will quickly diagnose any problems.”
To support each week there will be a range of guides, videos, webinars, whitepapers and – yes – cheat sheets for those looking for quick returns. Complete all five weeks and you’ll become a Reach Business Bootcamp Graduate, for which you’ll receive a certificate and unlock access to exclusive offers and content.
The Reach Business Bootcamp is available here. https://content.reachsolutions.co.uk/businessbootcamp