Growing pottery firm Emma Bridgewater has announced plans for a huge new warehouse in Stoke-on-Trent – its third one in the city.
The company – which is known for its colourful, hand-decorated crockery – is opening a new distribution centre at Meir Point.
The 70,000 sq ft facility will be the company’s third site in Stoke-on-Trent after the Emma Bridgewater factory in Hanley – which produces 44,000 pieces of pottery a week – and a distribution centre at the Berryhill Trading Estate in Fenton.
The new warehouse – which is due to open in the spring – will be the main site for all of the company’s distribution and despatch operations and will help to accommodate the increasing volume of products.
The existing distribution centre at Berryhill will be repurposed as an additional manufacturing facility.
Company bosses say the move comes in response to ‘continued strong demand’ for its products in the UK and around the world.
Operations director Graham Bolton said: “The appeal of the brand’s designs continues to grow, generating strong sales over the past three years with more of our Stoke-on-Trent-made pottery and other products being despatched across the world.
“Securing a larger distribution facility was a top priority for the business last year and we are delighted to be moving our warehouse operations to the new centre at Meir Point in the spring which will further improve our service to all our customers and support our excellent team to work even more efficiently.
“Our existing warehouse at Berryhill will be put to alternative use supporting our expanding production operations.”
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Emma Bridgewater was established in Stoke-on-Trent in 1985.
Today the company boasts a workforce of more than 350 staff and an annual turnover of around £20 million.
It has a portfolio of more than 500 stockists and large retailers which include John Lewis and Liberty London.
Last year, Emma Bridgewater landed an £8 million investment from The British Growth Fund (BGF) to support its plans for international growth and to increase capacity at its Stoke-on-Trent factory.
In the last three years, the business has seen an increase in demand for its products from emerging markets such as China, the US and Europe.