A Birmingham tech firm has signed a major new mobile payment deal with the NBA in the US.
PM Connect has teamed up with the famous basketball association for its premium live game subscription service called NBA League Pass.
The service offers live and on-demand access to a season of NBA games in high-definition with live stats, alternative audio and multiple viewing options including new camera angles, multiple languages, celebrity commentary and analytics.
PM Connect specialises in direct carrier billing which allows customers to purchase and instantly access gaming, lifestyle and sport content, tickets and other services, with charges placed directly onto their mobile phone bill.
The multiyear partnership with the NBA will allow fans to subscribe to the League Pass through their phone.
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The deal begins next season and is open to customers in the UK, South Africa and five countries in Europe.
The partnership will expand the reach of NBA League Pass to new fans in Europe and Africa, with Longbridge-based PM Connect providing connections to more than 300 million consumers across its network on over 20 mobile operators in the seven countries.
PM Connect will also use targeted mobile marketing to convert new and existing basketball fans into paying subscribers.
Chief commercial officer Christopher Purdie said: “Our mobile-first approach will be a key piece in the puzzle to provide payment options for all NBA League Pass subscribers.
“Our partnership will help connect it to audiences in some of its biggest territories outside of the US. It’s paramount that fans have every payment option available to them.
“By leveraging our mobile network operators connections, we can help the NBA make its content more accessible to fans in multiple countries.
“We will also identify and reach the content-hungry fans who may not have enjoyed NBA League Pass yet, creating new audience segments for the brand.”