PJ Kombucha diversifies its online offering to sustain business

160
0

A drink manufacturer which normally sells products in independent retailers is developing its online business following the outbreak of coronavirus.

Birmingham-based PJ Kombucha is a family-owned, independent company making kombucha products.

The fermented drinks are marketed for their supposed health benefits including boosting immunity and improving gut health.

PJ Kombucha, which is based in Hockley, was founded in 2017 by Patrick O’Connor who said he saw the need to adapt his business and focus more on the online retail side of things following the outbreak of coronavirus.

The Birmingham Apprenticeship Awards are back for a second year, in partnership with the Ladder for Greater Birmingham. The event will be held on Friday November 27, 2020 at Edgbaston Stadium and will celebrate apprentices, employers and training and education providers.

The awards are free and easy to enter via our online form which can be found here along with those all-important T&Cs. The deadline for entries is Friday July 3.

If you have any questions about entering or the awards in general, please email paige.jackson@reachplc.com and contact andrew.robinson01@reachplc.com if you would like to learn more about becoming a commercial partner of the awards.

For more information visit our events website here and please follow the hashtag #BAA20 for updates on social media.

He said: “It’s been a slow process. We are a family-owned business but mostly operated by me.

“My dad is in the retail business and has been incredibly supportive in helping me develop the company which has mostly seen us supply specialist stores with our products to date.”

PJ Kombucha is part of the NatWest Accelerator programme which is open to entrepreneurs of any age and at any stage of their business and provides applicants with mentoring, support programmes and networking opportunities.

Mr O’Connor has worked with the bank to secure additional funding to sustain his business over the coming months as companies across the country continue to battle the economic impact of coronavirus.

He has agreed a payment holiday and overdraft extension with the bank.

Read More

West Midlands coronavirus news

“We are still getting a small amount of business but we lost 85 per cent as we supply cafés and shops which aren’t open,” he added.

“When I started the business, the focus was traditional retailers but I am re-examining things over this period and plan to develop the online offering from there.

“My aim would be to get around 50 per cent of our normal business through online sales.”

Pam Sheemar, entrepreneur development manager at NatWest in Birmingham, said: “It’s a challenging time for Patrick and many of our entrepreneurs.

“Patrick has shown his determination to succeed and has developed a sustainable plan to help him continue to operate over this period.

“We were delighted we could support him and wish every success for the future.”

LEAVE A REPLY

Please enter your comment!
Please enter your name here