North Staffordshire business woman named as finalist in the Great British Entrepreneur Awards

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A HR expert-turned-entrepreneur is going head-to-head with some ‘stiff competition’ in a prestigious awards ceremony.

Wendy Dean, CEO of Newcastle-under-Lyme-based business consultancy Strategi Solutions Group, has been announced as a finalist in this year’s Great British Entrepreneur Awards for the Service Industries category in The Midlands region.

Wendy has clocked up more than 35 years in the HR industry in roles at big-name firms including FedEx, Steelite International and Royal Crown Derby.

But in 2015, she took the plunge and founded Strategi HR – now known as Strategi Solutions Group Ltd – in Stoke-on-Trent.

Over the last five years she has grown the business to offer services including HR, cultural change, health and safety, learning and development, digital and traditional marketing and design and branding.

The company has worked with a range of clients during that time, from Palletforce to Smyths Toys.

Wendy said: “It is an honour to be nominated for such a prestigious award; being an entrepreneur after working in HR for most of my career has really enabled me to spread my wings and create my own vision rather than carrying out someone else’s which is extremely liberating.

“However, the story would not be possible without such a fantastic team of people who have worked so hard to make Strategi Solutions a success story.”

Alongside her role at Strategi, Wendy is also on the board at the Stoke-on-Trent and Staffordshire LEP, director of the City Learning Trust Board and The Foundation for Education Development and chair of the Realise Charity board.

Wendy also mentors other women and is passionate about raising women’s confidence and aspirations in business.

The winners are due to be announced at a virtual online celebration on September 23.


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