GENSOCIAL
Work has started on the next phase of a long-running regeneration project in Birmingham.
The ‘Edgbaston Village’ scheme is being led by property group Calthorpe Estates to regenerate vacant buildings and create new public realm and commercial space such as bars and shops.
Work has now started on giving Greenfield Crescent a facelift, including new public areas, easier pedestrian access and reduced or restricted traffic at certain times of the day.
There will also be upgraded signage and additional parking spaces.
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The aim is to make the space greener and safer for pedestrians and is due for completion next spring.
Landowner Calthorpe Estates first outlined its vision in 2013 for Edgbaston Village, initially branded simply ‘The Village’, with a masterplan which included proposals for a new hotel, specialist food shops, restaurants, bars, shops, beauty clinics and fitness facilities.
Among those to have taken up space since are bars The Physician and The High Field, specialist retailer Loki Wine and high-end homeware stores OKA and BoConcept among many others.
The area’s businesses will be further boosted when the ‘Westside’ extension of the Metro completes next year which will have a stop in nearby Hagley Road.
Haydn Cooper, chief executive of Calthorpe Estates, said: “We are thrilled to announce we have broken ground on the Greenfield Crescent improvements which will further establish Edgbaston Village as a premier leisure and lifestyle destination.
“Once complete, the new streetscape will set the Village apart and bring a variety of benefits, including improved facilities, more greenery, as well as an increased safe pedestrian access, ultimately offering a better experience and more appealing environment for those visiting the area.
“The works form part of our ambitious plans and high level of investment into Edgbaston Village, aiming to offer businesses an enhanced environment and visitors a more appealing place to spend time.
“We are looking forward to welcoming a host of new businesses to the area and continuing to develop and establish the Village as a must-visit location for those living, working in and visiting Edgbaston.”
The property group is working with Birmingham City Council and contractor McPhillips on the scheme.
