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New Sofology store completed in Birmingham

Written by on 04/01/2022


A new £1.8 million showroom has been completed for furniture retailer Sofology in Birmingham.

Coventry-based Deeley Construction carried out the 15,000 sq ft project in John Kempe Way, in Small Heath, which has created 12 new jobs.

LondonMetric Property appointed Deeley to construct the new store earlier this year, with the aim of expanding and enhancing its retail offering.

The project also saw the renovation of the front of the adjacent unit at the retail park.

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The scheme incorporates an energy efficient envelope with responsible sourcing of materials, renewable technologies to reduce energy emissions and water saving devices and also has electric vehicle charging points for customer use.

Steve Turner, construction director at Deeley Construction, said: “This is the latest in a line of projects we have worked on with LondonMetric Property and is a prime example of what can be achieved through strong, continued partnerships.

“We carried out this project in a live retail park environment and were able to keep disruption to nearby retailers and visiting customers to an absolute minimum.

“As we drive towards our target of achieving net zero status by 2036, it is crucial we look to reduce the carbon footprint on all of our developments.

“We look forward to continuing our partnership with LondonMetric Property on future developments.”



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Tom Pinder, development manager of LondonMetric Property, added: “We have a strong partnership with Deeley Construction having completed a number of new-build and refurbishment projects over the years.

“With our own carbon reduction agenda at the forefront of our operations, we are proud to deliver a scheme with such strong sustainability credentials.

“Further to this, the building is future proofed to accommodate an enhanced renewable technology scheme which, if incorporated at a later date, would enhance the shell building further to net-zero carbon status.”



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