A new hotel has opened in central Birmingham as part of a conference centre development.
Aloft Birmingham Eastside, which is part of Marriott International Group, has launched in Woodcock Street with 195 bedrooms, a cocktail bar and casual dining restaurant.
Marriott says Aloft Hotels is its brand for music enthusiasts and tech-savvy travellers, with around 185 sites globally.
The new hotel, which is only Aloft’s fourth in the UK, forms part of a wider conference and education centre project called The Eastside Rooms due to open in April.
The scheme has been developed by Unite and will provide a new West Midlands regional base for the trade union, along with 23 meeting and event rooms, including a pillar-free ballroom, for use by both Unite and external clients.
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The Eastside Rooms, which was awarded consent nearly six years ago, sits in the heart of an emerging business and education district alongside Aston and Birmingham City universities and the Innovation Birmingham tech campus.
Other construction work in the vicinity includes Birmingham City University’s mixed-use Eastside Locks project and the new HS2 station in Curzon Street.
Matt Huddart, general manager of Aloft Birmingham Eastside, said: “We are thrilled to be opening the doors to Birmingham’s newest and most dynamic hotel.
“Home to some of the best music venues in the country to entertain domestic and international visitors, Birmingham has an incredible culture and is the perfect location for the Aloft brand.”
In line with the latest government guidelines, Aloft Birmingham Eastside is currently able to welcome business travellers and essential workers.