Stoke-on-Trent tile manufacturer Johnson Tiles is marking its 120th year in business with a new logo.
The company has been designing and manufacturing ceramic and porcelain wall and floor tiles in the heart of the city since 1901.
Its products have been used for interior design projects across the world, in homes, education establishments, hotels, hospitals, commercial developments and leisure facilities.
Now Johnson Tiles – which produces more than 300,00 tiles a day from its 7,500 square metre factory in Tunstall – has unveiled a new logo to mark its milestone 120th anniversary.
The company says the new logo – which features the national flag – celebrates ‘British resourcefulness’ and has been designed to honour the company’s rich heritage in British design, manufacturing and innovation.
Managing director Stephen Dixon said: “The true value of heritage isn’t the past. It’s the learnings that help leverage future opportunities.
“We’re a product of strong and resourceful communities. Both in The Potteries’ heartland that we’re proud to call home and the British design industry that we proudly serve.
“So, rather than looking back, we wanted to take this opportunity to revel in where we’re heading because of the extraordinary resourcefulness of all our people – colleagues, customers and suppliers alike.
“It’s especially fitting given that, never, in living memory, have we been called upon to consider ‘resource’ more deeply. The initiatives that we have underway will allow us to celebrate this milestone by honouring and learning from those who have demonstrated true resourcefulness time and again.”
As part of its birthday celebrations, Johnson Tiles – which is part of Norcros plc – is also preparing to launch a number of new initiatives during the year, including a new podcast series which champions British design and new product ranges.