New funding deal for WAA Chosen

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A PR and marketing agency has secured £450,000 in new capital to invest in its headquarters.

WAA Chosen has agreed the funding deal with the Midlands Engine Investment Fund which is being used to create a new collaboration centre and upgrade IT infrastructure at its head office in Sutton Coldfield.

The new space spans four previously separate office buildings and will allow the agency to hold events, broadcasts, training and even issue industry-specific professional qualifications.

The company, which was founded in 1986, works with clients in three main areas – construction, automotive and transport and food, drink and leisure – and counts household names such as Volkswagen, Britvic and Kelloggs on its client roster.

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Chief executive Andy Wilson: “We wanted to create an environment that truly reflected our status and future-proofed the agenda for the growth ahead.

“This funding allowed us to complete several projects in tandem, meaning we will see the benefits much faster.”

The capital was provided through Debt Finance West Midlands, which is part of the Midlands Engine Investment Fund and managed by Maven Capital Partners.

Andy Povey, investment manager at Maven, added: “WAA Chosen is an established business with over 30 years in the industry, backed by a dedicated management team that is focused on driving the business forward.

“We will work with the team to support their ambitious development plans as they embark on a programme of growth.”


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