A popular Staffordshire tourist attraction has fallen victim to the national recruitment crisis which is blighting the UK’s hospitality and leisure industries.
Alton Towers currently has more than 500 vacancies up for grabs at its Alton-based resort – despite a successful recruitment drive for 1,000 workers ahead of its reopening on April 12.
Bosses have increased their investment in advertising and marketing in a bid to attract new staff but now the company is holding two open days next week in an extra effort to fill the positions.
The recruitment drive comes amid the widely-reported challenges facing hospitality and leisure businesses up and down the UK which are struggling to fill hundreds of thousands of vacancies.
Current vacancies up for grabs at Alton Towers includes chefs, kitchen staff, housekeeping and restaurant and bar hosts as well as night porters, lifeguards and ride hosts.
Jason Mumford, Alton Towers’ senior recruitment and learning and development manager, said: “Alton Towers is a unique place to work. It’s not your average hotel, restaurant and bar job – and we want to showcase what a unique proposition it is.
“We’ve currently got 500 vacancies, there are 300 available at the hotels and 200 at the park.
“The main roles that we are looking to recruit for now are for restaurant and bar staff, housekeeping and lifeguards; and in terms of the theme park we are looking for food and beverage and ride hosts.”
He added: “We want to re-engage with people who have maybe been on furlough or have lost the love for the industry to show them what we have on offer; we also want to hear from those who have never worked it the sector before.
“As part of our recruitment drive, we are giving people the opportunity to come to the hotels, meet the teams and even see the restaurant that they might be working in.”
Assistant restaurant and bar manager Junaid Ishfaq added: “We are in a really unique situation at the moment, one that this sector, and Alton Towers, is never going to be in again in terms of having to reopen after being closed for so long and having to recruit in such high numbers.
“It’s not been easy, in fact it’s been really challenging, but it has brought out the best of all our teams and the new starters which we have already recruited are all at a really good standard despite being thrown in at the deep end.”
Alton Towers is hosting two open days next week.
The first is taking place at the resort’s conference centre on Monday, June 14 between 9am and 4pm and the second will run between 9am and 3pm at the Best Western Hotel, in Hanley, on Friday, June 18.