Mushroom Group Sets 50-Year Celebration With Major Live Event – Billboard
Written by GRB on 23/03/2023
MELBOURNE, Australia — Mushroom Group, the mighty, Melbourne based-independent music company, sends-out the invitations to its 50th birthday party, an occasion that will include a “once-in-a-lifetime” all-star concert.
A raft of releases, both musical, visual and branded merchandise, will drop in the lead-up to the major live event, set for November.
The action starts from today (March 23) with the release of The Temper Trap’s interpretation of The Church’s Billboard Hot 100 hit “Under The Milky Way,” the first in a collection of starry covers of classic Mushroom songs.
In the weeks ahead Missy Higgins, Bliss n Eso, Paul Kelly and others will share their contributions, which, ultimately, will form a Mushroom 50 compilation album.
Founded in 1972 by a then 21-year-old Michael Gudinski, the Mushroom brand has shaped Australia’s music culture ever since.
Today, the group is a two-dozen-strong collection of affiliates active in every conceivable area of the music and entertainment industries, from touring to booking agencies, publishing, merch and marketing services, venues, exhibition and events production, neighboring rights, branding, labels, talent management and more.
Matt Gudinski is now at the helm of the group, as CEO, following the passing of his father Michael in 2021.
The Mushroom 50 concert, says Matt Gudinski “will feature a huge line-up of sensational artists, celebrating some of Australia’s most iconic songs – this will be a once in a lifetime event.”
He continues, “We’ve teamed up with some of the best artists in the world to deliver these reimagined Mushroom hits. Each artist is bringing their own distinct sound and vision to their cover. I’m sure you’ll love them.”
A snapshot of the Mushroom Group story is told in a 90-second promo, which carries the strapline “50 Years of Making Noise.” Keep an eye out for cameos from the likes of Missy Higgins, Jimmy Barnes and Ed Sheeran, whose most recent tour of Australia, produced by Mushroom Group’s Frontier Touring company, was a record-smasher.
The celebration continues with the release later this year of a feature documentary on Michael Gudinski, a legendary character whose death was mourned by many of the giants he worked with, from Paul McCartney to Bruce Springsteen, Dave Grohl and his bestie, Ed Sheeran. The film project, which traces MG’s remarkable life and career, was green-lit last year and will premiere in cinemas across the country.
Also, a limited-edition range of Mushroom 50 merch is now available on mushroom50.com.
“This news is just the beginning,” reads a statement, “expect more exciting announcements to come in the months ahead.” The line-up, venue and ticket details for the anniversary concert will be revealed in due course.