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Morgan Wallen’s ‘One Thing at a Time’ Off to Big Streaming Start – Billboard

Written by on 05/03/2023

Morgan Wallen’s new album One Thing at a Time is off to a robust start in the United States. The country set’s 36 songs generated 101 million on-demand official audio streams in the U.S. on the album’s release day of March 3, according to initial reports to data tracking firm Luminate, whose information powers Billboard’s weekly charts.

For context, the largest U.S. streaming week for a country album is the first week of Taylor Swift’s Red (Taylor’s Version), which collected 303.23 million on-demand audio and video official streams for its 30 tracks (in its first week, ending Nov. 18, 2021). The second-largest streaming week for a country set is the debut frame of Wallen’s last album, Dangerous: The Double Album, which logged 240.18 million clicks for its 30 songs in its debut week, ending Jan. 14, 2021.

In addition, One Thing at a Time sold over 60,000 copies on its first day, mostly through digital album purchases. The set was issued only in three retail-available editions: a digital album (both clean and explicit) and a double-CD (explicit only). One Thing at a Time has yet to be released on vinyl, unlike Dangerous in its first week, when it sold 6,000 copies.

News of further initial sales and streaming-and-track-equivalent activity for One Thing at a Time, as provided by Luminate, will be reported in the coming days.

One Thing at a Time was preceded by the release of nine songs from the album, going back as far as April of 2022. Four of those tunes topped Billboard’s Hot Country Songs chart: “Don’t Think Jesus,” “Thought You Should Know,” “You Proof” and “Last Night,” the lattermost of which has reigned for three weeks running (through the most recently published March 4-dated ranking).

One Thing at a Time is Wallen’s first album since Dangerous: The Double Album, which debuted atop both the Top Country Albums chart and the all-genre Billboard 200. On the former, it has spent a record-breaking 96 weeks at No. 1, while on the latter, it racked up 10 weeks (all consecutive) on top. It also has notched 108 nonconsecutive weeks in the top 10 on the Billboard 200 (through the most recently published list, dated March 4) – the most weeks in the region among any album by a single artist in the chart’s history.

Dangerous closed 2021 as the year-end No. 1 album on the Billboard 200, and the most popular album of the year in the U.S., as measured by equivalent album units by Luminate.

Luminate’s current tracking week ends at the close of business on Thursday, March 9. One Thing at a Time’s final first-week numbers are expected to be announced on Sunday, March 12, along with its debut position on the multimetric Billboard 200 albums chart (dated March 18). If One Thing at a Time debuts at No. 1 on the Billboard 200, it will mark Wallen’s second chart-topping set, following Dangerous.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.

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