A Midlands cosmetics business is on track to double sales in the next 12 months after winning listings in new high street stores.
FFS Beauty, based at Morgan’s Business Park in Cannock, has launched the UK’s first female shaving subscription box, supplying shaving and toiletry products right to a customer’s door.
Over the last few years, the company has seen interest grow and has now reached over 100,000 active subscribers with over 1.5 million razor sets sold.
Now it plans to double that figure in the next year after being chosen to feature in Next’s beauty halls alongside brands including YSL, Bobbi Brown and Urban Decay. The products will also be available on Ocado later in the year.
Having taken on extra staff to meet demand, the 23-strong workforce is also set to continue to increase as demand grows.
Managing director Liz Needham said: “Ever since the launch, FFS Beauty has been leading the way in creating a more sustainable, quality led shaving experience for women.
“As the company has grown we have added to the collection but everything focuses around high quality, environmentally friendly products that you can easily chose and get effortlessly delivered to your door making the whole process as pain free as possible.
“We are excited about where the brand is going and are looking forward to continuing to grow the business year on year.”
FFS Beauty – which stands for fuss free shaving – started in 2016 out of passion for creating female centred beauty products which were locally sourced and sustainable.
Manufactured in the Midlands, each of the ergonomically designed shavers, which have been crafted to perfectly fit the female hand, can be personalised and feature six diamond-coated steel blades per head.
The company – which has quadrupled its turnover in the last three years – also runs an in-house blade recycling scheme where members can return their used blades to be recycled.
FFS Beauty is now launching its second nationwide TV campaign as it adds more products to its range, with Derbyshire-born Liz making her acting debut in the 30-second ad.