Law firm Tinsdills has signed a sponsorship deal with Staffordshire canoeist Ian Marsden ahead of the Tokyo Paralympic Games.
The company – which has four branches in North Staffordshire and South Cheshire – has agreed to help propel Ian to the major sporting contest in August as his primary local sponsor.
Ian, who was born in Stafford, said: “There’s no denying that it’s been a challenging run up to the Games this summer and with the support of Tinsdills, I’m aiming to push the boundaries of what I can achieve.
“I want to promote that having a disability isn’t life limiting, in fact it’s just the opposite. It shows that whatever challenges life throws at you, you can go on to achieve great things, empowered by the positive spirit that belonging to a great community brings
“It’s going to be a tough event with humidity to adjust to and changes to the rules now meaning only the winners of the heats go through to the next round, but it’s great to be able to face these challenges, inspire others and make local people proud.”
Ian – who was recognised as Sports Personality of the Year in 2016 by both Stoke-on-Trent City Council and Stafford Borough Council – is no stranger to the Paralymic Games, having scooped silver and bronze medals for shooting in London 2012 and a bronze medal at Rio 2016 with the Paracanoe Sprint Team.
Tinsdills’ managing director Tim Cogan said: “Ian is an inspiration, and a fantastic role model for our community. That’s why we’ll be encouraging everyone to cheer him on as he prepares for Tokyo.
“We hope that knowing he has such strong local support will spur him on and help Ian to inspire other aspiring sportspeople in our community.
“We’re all about people at Tinsdills, it’s incredibly important to us to be able to commit time and resource to support our local community through events, donations and volunteering.
“We are in awe of Ian’s achievements and the strength, grit and determination he has shown on his way to Tokyo and wish him good speed across the all-important 200m canoe sprint, from his Staffordshire homeland 5,900 miles away.”