Digger giant JCB is leading the charge for a low emissions future by investing in a fleet of new hybrid electric company cars.
The manufacturer – which has factories in Staffordshire, Derbyshire and Wrexham – has purchased 40 Toyota Corolla Touring Sports self-charging models.
JCB chief operating officer Mark Turner said: “JCB is making great strides in developing low emissions technology to power its range of construction equipment and we are delighted to complement this strategy with the introduction of self-charging hybrid cars into our fleet.
“It’s also very pleasing to be able to support another global business which manufactures on the doorstep of JCB and one which makes such an important contribution to the regional economy.”
The first 20 of the vehicles – manufactured 16 miles away from JCB’s World HQ at Rocester in Burnaston, Derbyshire – have been delivered ready for JCB’s sales and service teams to get behind the wheels.
The new fleet is all white as it has been since the 1960s when company founder Joseph Cyril Bamford read research suggesting white was the safest colour to have on the road.
Stuart Ferma, general manager Toyota and Lexus fleet, said: “It is extremely gratifying that, with JCB already working to address the future challenges within its industry with new technology, it has chosen Corolla hybrid models for its vehicle fleet.
“With our shared support for British manufacturing and our commitment to develop hydrogen as a fuel of the future, we share very similar goals.”