Home Office teams up with SBTV for #knifefree campaign

Home Office teams up with SBTV for #knifefree campaign

PICTURED: Sajid Javid

THE HOME Secretary announced two new initiatives to steer vulnerable young people away from a life of serious violence.

Chairing the latest Serious Violence Taskforce, Sajid Javid set out details of a new youth advocates programme that will see respected members of communities, such as sport coaches and youth workers, receive specialist training in order to have safe conversations with young people and provide them positive alternatives to carrying a knife.

He also announced the next stage of the #knifefree advertising campaign which features real life stories of youth who have turned away from a life of crime thanks to a mentor in their community.

Speaking on the campaigns, Mr. Javid said: “Intervening early in the lives of vulnerable youngsters is key in combating the rise of serious violence. It’s therefore vital that we communicate with them directly through the people in their communities who they respect and listen to.

“That’s why the grassroots advocates programme and our #knifefree campaign are integral to the work we are doing to stop this senseless bloodshed.”

The new youth advocates programme is running in London and Manchester and provides local role models expert training on skills such as safeguarding, diffusing conflict and substance misuse.

The youth advocates in London, who work in key community focal points such as boxing clubs, youth centres and schools, have already started to receive specific training. The programme in Manchester will start in the next few weeks.

To support the advocates conversations with young people, new #knifefree adverts will run in key London and Manchester areas. These will tell the real stories of young people portrayed by actors of why and how they stopped carrying knives – inspiring others to live knife free.

The #knifefree campaign features popular artists like Bugzy Malone and Pagey Cakey in collaboration with youth channel SBTV which saw four YouTube videos go live on Sunday.

Watch the videos below:

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