Health and home care services provider Cera is creating 120 new jobs in Stoke-on-Trent and Staffordshire.
The company, which provides home care for older people, has launched a recruitment drive for full-time, permanent carers at its Park Hall Road branch in Stoke-on-Trent.
Cera says the creation of new jobs will help to tackle the nationwide shortage for professional carers and will help to protect local NHS services.
The company also hopes it will help to get unemployed people back into work, particularly those who have lost their jobs or are at threat of redundancy due to the pandemic.
Dr Ben Maruthappu, co-founder and CEO of Cera, said: “The pandemic has accelerated a marked shift in social care, with more and more older people wanting to receive care in their own homes, creating greater demand and opportunity for care staff throughout the country.
“This trend will continue apace, even when the pandemic is finally behind us. By bringing new talent into the sector, particularly those from industries which have been impacted by the recession and have transferable skills, we can better support older people throughout our communities, protect vital NHS resources and get people back to work in a stable and hugely rewarding career.”
Since its launch four and a half years ago, Cera has grown to more than 6,000 staff nationwide who deliver over 30,000 care visits every single day throughout England, Scotland and Wales.
The company says it has seen a surge in demand for its home care services during Covid-19.
Alun Rogers, chairman of the Stoke-on-Trent and Staffordshire LEP, has welcomed the news.
He said: “Cera is one of our region’s great success stories and it is brilliant to see them go from strength-to-strength with this new wave of jobs for local people.
“As a key sector for us at the LEP, and a national need to bring more high-skilled people into the health and care sector, I am really pleased to see Cera leading the way.
“Stoke-on-Trent is one of the best places in the country to establish and run a business and Cera clearly recognises this.
“Our most recent virtual jobs fair focused on the health and care sector and demonstrated the range of talented people in Stoke-on-Trent and Staffordshire. I hope that many of these people will benefit from this new job creation.”
More information about the current vacancies can be found on the Cera Care website.