The former home of legendary Birmingham nightclub Snobs is set to be turned into new apartments after the project was given the green light.
Beneficial Building, at the corner of Paradise Circus and Suffolk Street Queensway, will undergo a conversion project to create 154 apartments to rent.
They will be mostly studios and one-bedroom units, with eight two-bedroom and one three-bedroom apartment, alongside communal facilities such as a roof terrace, large reception with lounge area and a 5,000 sq ft gym in the former Snobs basement unit.
An extra storey will be added to the top of the building containing the nine larger apartments and there will also be a ground-floor retail unit facing onto the £700 million Paradise project which has attracted interest from café operators, according to developers.
Work will also reinstate the 1960s elevations with their distinctive ‘fins’.
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Exeter-based company Colico Living is leading the scheme, with work set to start in the autumn and take around 14 months to complete.
Colico Living specialises in co-living projects which is a relatively unknown concept in Birmingham that promotes a sense of community in buildings through shared facilities and events.
The company first unveiled plans in December to create one in the Beneficial Building, containing 190 self-contained studios to rent alongside communal kitchens and lounge areas.
These were rejected by the city council so it has since gone back to the drawing board and resubmitted proposals for a more traditional apartment complex which has now been handed the green light.
Development director Lisa Timberlake said: “We haved moved away from the co-living idea and it’s now more of a regular apartment building with some nice amenities.
“The council didn’t accept our vision and you have to go for what you can get. We’ve been a residential developer for many years so you have to build what people want.
“The building is in quite a poor state inside, it’s stripped out but it is relatively watertight and secure because all the windows are in.
“We want people to know that planning is in place and we are going to do this. There’s been a bit of hiatus while we sorted out the construction details but we’re definitely here to do this redevelopment.
“We have always believed in Birmingham as a centre of business, culture and growth and want to provide high-quality, inclusive city-living for residents in this iconic building.”
This is the company’s first venture into Birmingham although its directors have worked on student accommodation developments with previous employers in the city.
Beneficial Building, which also once housed HSBC, was home to Snobs for many years but the nightclub shut up shop there in 2014 and relocated to its current home in nearby Smallbrook Queensway.
Colico Living’s proposals are the latest in a long line of plans for the site which has been hidden behind a wall of scaffolding for years after cladding fell off it.
In 2017, new proposals were unveiled to create a 130-bedroom boutique hotel but the project never came to fruition.
Other plans for the seven-storey complex included a mix of hotel and apart-hotel rooms while another application secured permission to create apart-hotel rooms and commercial units.
Built between 1959 and 1962, Beneficial was the first pre-cast concrete building in Birmingham but its owners fell into administration in 2008.