Plans which will see 216 homes built on the site of a former pottery factory have been approved.
St Modwen Homes wants to construct a new housing estate on the former Royal Doulton site in Burslem, Stoke-on-Trent.
The development will be a mix of one, two and three-bedroom houses and apartments.
Once complete, the 11-acre site – which has been empty for 15 years – will be known as Kiln Gate.
St Modwen Homes managing director Dave Smith said: “Since the factory’s closure in 2005, this has been a challenging site to bring through to development.
“Working closely with Stoke-on-Trent City Council – and through the support of the Government’s housing infrastructure fund – we have been able to unlock the site and can now move forward with its eagerly-anticipated regeneration.
“Royal Doulton has a strong connection with Burslem and Stoke-on-Trent and we’ve designed this development to respect that heritage while developing its own new character for families to enjoy for the future.”
Planners at Stoke-on-Trent City Council have now approved the scheme.
Councillor Joanne Powell-Beckett, cabinet member for housing, said: “This development will deliver much-needed, quality housing to the area and bring more people into Burslem, giving the town a big boost.
“We’ve worked with St Modwen on many successful regeneration schemes in the city over the years and it’s really pleasing to hear that the iconic factory gates will be incorporated into the development, which will preserve a piece of the city’s identity and history.”