Foodhub launches innovative new marketing campaign to steer customers away from rivals

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Takeaway delivery giant Foodhub has launched an innovative marketing campaign aimed at steering customers away from its rivals.

The company, which is headquartered in Stoke-on-Trent, has launched ‘Just Delete’ – offering free takeaways to those who delete the apps of its rivals such as Just Eat, Deliveroo and Uber Eats.

The campaign has been officially launched with support from Love Island influencers, Alex Bowen and Cara Delahoyde, leading to more than 20,000 additional downloads of the Foodhub app so far.

The move is part of the firm’s plans to expand into other territories, including the USA, and reach new, international customers.

It also follows a 66 per cent increase in orders via Foodhub during the lockdown – and an average of 1,000 new restaurant sign-ups a month.

Philip Mostyn, chief operating officer at Foodhub, said: “We are thrilled with the growth we have experienced over the last few months. It has been great to be able to support our restaurants and offer them a non-commission-based model which allows them to flourish during the current climate.

“We are also really excited about our new campaign, ‘Just Delete’ and are looking forward to seeing the final outcome, having already seen early success.

“We believe there is a significant opportunity for this industry to be disrupted and our exponential growth proves that customers are tired of the status quo.”

Foodhub was established in 2017. It has a network of more than 15,000 takeaway and restaurant partners across the UK and has seen ‘considerable’ year-on-year growth with more than one million app downloads – across iOS and Android – over the last three years.

Unlike similar food delivery services, Foodhub provides a fixed rental charge to its restaurants – rather than a commission for each order – which helps to save participating restaurants an average of £1,000 per month.


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