Financial consultancy giant Duff & Phelps has announced a major rebrand which includes a new name and logo.
The global company, which has UK offices in Manchester, Birmingham and London, will “unify” under the name Kroll.
In a statement, the business said the rebrand represented “the firm’s rich history and breadth of services, delivering transparency, trust and objectivity to clients”.
Duff & Phelps was established in 1932 in New York by William Duff and George Phelps.
Chief executive Jacob Siverman said: “This marks a major milestone for our company and I am thrilled to introduce the new Kroll, built from the strength of our acquired brands.
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“Unifying under the Kroll name allows us to represent the full suite of services we provide to our clients, and our cohesive approach to delivering tech-forward solutions to the market.
“Our Kroll ‘lens’, the focal point of our new logo, represents the perspective we bring when helping to address our clients’ most complex challenges.”
Since Duff & Phelps was founded the firm has added more than 30 companies to its portfolio, including the 2018 acquisition of Kroll.
Together, these brands have supported the company’s growth from a 10-person advisory firm to a global leader serving 61% of Fortune 100 companies.