A Midlands beauty brand is doubling its capacity as it branches out into new markets in Europe.
FFS Beauty, which is based in Cannock, supplies shaving and toiletry products right to a customer’s door and is the brainchild behind the UK’s first female shaving subscription box.
Its products already feature in High Street stores including Next’s signature beauty halls and Ocado.
Now, after seeing sales continue to soar, the company has moved into a neighbouring 5,500 sq ft base on Morgans Business Park.
The extra space will also help FFS Beauty prepare for its launch in France later this year.
Managing director Liz Needham said: “Our new warehouse space is part of wider plans to double production in the next year.
“We have already reached over 100,000 active subscribers with over 1.5 million razor sets sold and have ambitious plans to continue this strong growth.
“Expanding into France is the logical next step. We already have significant interest from the country with people ordering items to be shipped across the world. This is the next step and will create a fully dedicated French site offering the same great sustainable products while expanding our reach.
“This is an exciting new chapter for the brand and we are excited to be able to continue to grow our plastic free, sustainable ranges.”
FFS Beauty – which stands for Fuss Free Shaving – started in 2016.
It was born from a passion for creating “female-centred” beauty products which were locally sourced and sustainable.