Staffordshire is being put on the map as a place to live, work, play and invest at a special roundtable event.
We Are Staffordshire is hosting the virtual event on Tuesday (July 20) to highlight what the county can offer the West Midlands’ and North West economies in a post-covid world.
The roundtable event, called: “A nationally valued centre: What can Staffordshire, offer the Midlands and North West economies in a post-COVID world?” will start at 12.30pm.
With more than three million people located within an hour’s drive, and an economy worth in excess of £18 billion – one of the largest in the West Midlands – Staffordshire is quickly emerging as a first choice for diverse businesses looking to relocate or grow.
Professor Trevor McMillan, vice chancellor of Keele University and chair of Network Staffordshire, said: “Staffordshire is not only located in the heart of the UK, but it is also quickly becoming the heart of the UK’s transition to a digital and sustainable future.
“Just in Newcastle-under-Lyme alone, initiatives such as the Town Investment Plan are improving the physical and digital connectivity of the area, boosting the local economy by millions every year, regenerating communities across the borough and making it a more attractive place to live, work, study and invest in.
“And I know that similar programmes are taking place all over the county, bringing huge benefits to the current and future residents and businesses of Staffordshire.”
Since its first recorded mention in 1016, Staffordshire has been able to uphold its reputation as the “creative county” – known for the finest collections of pottery and craftsmanship such as Wedgwood and Moorcroft.
It is also home to some of the UK’s most popular attractions – responsible for more than 28.1 million visits to Staffordshire in 2019 – including the Peak District, Cannock Chase. the National Brewery Centre and the National Memorial Arboretum as well as theme parks including Alton Towers and Drayton Manor.
We Are Staffordshire is a partnership between Staffordshire County Council, Keele University, Staffordshire University, Stoke-on-Trent & Staffordshire Local Enterprise Partnership (LEP) and Staffordshire Chambers of Commerce.
Its aim is to put the county on the world map by harnessing and showcasing what makes Staffordshire special and unique.
Louisa Grocott, place manager at We Are Staffordshire, said: “For too long, Staffordshire has been quietly humble about all we have to offer. The We Are Staffordshire brand vision and our new strategy to promote and market our county represents a new chapter, and we’re pleased to invite businesses and organisations across Staffordshire to engage in our first panel debate.
“Part of a series of debates and roundtable events, in this first session we’ll be looking at what Staffordshire can offer the Midlands and North West economies in a post-Covid world as a place to work, invest and do business; as a county offering an abundance of heritage, adventure and natural attractions to visit; or perhaps especially, as place that offers a better quality of life.”