Entrepreneur launches new range of protein powders made from plants and insects

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An entrepreneur who showcased his plant and insect-based protein shakes on a BBC 1 TV show has launched a new range of products.

Tim Boote, who lives in Crewe, featured in an episode of The Customer is Always Right in May 2020 with his Protein Rebel products.

The show sees British entrepreneurs put their products to the customer test before being rated and an overall winner determined.

Tim – who was up against two other competitors on the show – was pipped to the post for the winner’s spot, but he has now launched a new range of products thanks to the consumer feedback.

Now the products – completely natural and sustainable cricket-based and vegan sports nutrition and meal replacement protein powders – are available to buy online.

Tim said: “When the BBC 1 show was filmed back in November 2019, my cricket-based protein shake was still a prototype.

“The customer feedback was really helpful and I’ve worked hard to refine the product to make it smoother and tastier while retaining all of its nutritional and environmental benefits.

“I now have a range of products which I’m confident will appeal to all types of people from athletes and sporty students through to busy workers and health-conscious parents.”

Protein Rebel founder Tim Boote

Tim has launched three types of protein powders – a cricket and plant-based high protein powder that’s great for building and repairing muscle mass, a high protein and high carbohydrate vegan sports nutrition powder for post-workout recovery, and a vegan meal and snack replacement protein powder for slimming down and toning up.

All are available in dark chocolate and banana flavours.

Tim added: “The great thing about Protein Rebel powders is that they are completely natural, sugar-free and are great for the body.

“Unlike traditional whey-based protein powders, they’re also good for the gut so don’t cause that bloated feeling. And on top of this, they’re kind to the planet as crickets and plants use few resources.

“Crickets are an all-round superfood that have a very low impact on the planet. If people want to get healthy and feel great in a way that’s kind to the environment, it’s time to try new types of alternative proteins such as insects and plants. They’re the foods of the future.”

It is believed that crickets are nutritionally up there with kale, goji berries and tumeric. They’re rich in protein and essential amino acids, high in iron and vitamin B12.

Insects have also been found to be great sources of zinc, copper, magnesium and manganese.

For more information about Protein Rebel, visit the website.


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