The events team behind a former outdoor food venue in Birmingham have agreed to run a new culinary site in the south of the city.
Digbeth Dining Club used to host a range of street food vendors in the district and became a fixture of the city’s social scene until it announced in April that it would not be returning after nine years at the site in Lower Trinity Street.
The management team has now struck a deal with property group St Modwen to run a new year-round site called Herbert’s Yard in Longbridge town centre.
It will have an events space with seating for up to 200 people, located opposite the recently extended Austin Park, and also offer indoor and outdoor space for a wide range of corporate and community uses.
A café and deli will be open daily while a selection of independent food operators will operate from there from Thursday to Sunday.
Digbeth Dining Club will also be working alongside St Modwen to put together a calendar of monthly events such as farmers markets, Oktoberfest celebrations and a Christmas fair.
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As part of the agreement, space at Herbert’s Yard will be available to hire for local community groups and parties for a minimum of 25 hours a week.
Construction work on Herbert’s Yard is due to start soon with a planned opening later this year. The move builds on the pop-up Longbridge Dining Club which has been held over recent years.
Jack Brabant, co-founder and director of Digbeth Dining Club, said: “We have been running daytime events in Longbridge town centre now for six years and its popularity has gone from strength to strength.
“Finding a more permanent home for the people of south Birmingham to enjoy seemed like the obvious next step for us.
“This will be the first venue that we’ll be operating outside of the city centre and Longbridge couldn’t be a better fit.
“The turnout at our Longbridge Dining Club events has grown rapidly and it is firmly entrenched as one of the most popular events in the area.
“To be able to have a space specifically designed for these events is a great opportunity to extend our programme.
“We’re looking forward to working with St Modwen to provide a varied calendar of events for people to attend and make sure Herbert’s Yard is a real centrepiece for the community which is growing in the town.”
St Modwen, which is also headquartered in Longbridge, is leading the long-running regeneration of the former MG Rover site there to create a new town centre which has already seen new shops, homes and office space built.
Development director Elliot Sellars added: “Digbeth Dining Club has exploded into one of Birmingham’s most popular events in recent years so to be able to welcome them to Herbert’s Yard for year round events is a real coup for Longbridge.
“As the developer behind the ongoing regeneration of the town, it is hugely important to us that we are not just delivering new buildings but putting the building blocks in place to create a lasting legacy and a thriving community.
“This sort of facility is something which the whole of Longbridge will be able to enjoy all year round and having an independent operator like Digbeth Dining Club onboard to provide interesting and varied food, beverage and events will ensure it will become a great success.
“We’re looking forward to working alongside Digbeth Dining Club to host some fantastic events and look forward to welcoming the local community later this year.”