A business trade group in Birmingham has given £5,000 to the city’s Acorns Children’s Hospice charity.
The Birmingham Publicity Association (BPA) has donated the figure to help Acorns during the coronavirus lockdown after charities were massively impacted by fundraising events being cancelled across the country.
Wythall-based Acorns provides care for children and young people with life-limiting conditions and support services for their families, operating from three hospice sites in Selly Oak, Worcester and Walsall.
Last summer, it launched an urgent appeal to raise £2 million to save the Walsall site after it was placed under threat of closure due to a shortfall in funding.
BPA, which brings together the media, advertising and creative industries from across the city, was planning to raise money for Acorns this year through its various fundraising efforts and networking events.
But due to the covid-19 lockdown, the calendar of events has been put on hold however the association has decided to donate £5,000 regardless.
Chairman Mark McDonagh said: “We were determined to be able to continue to support Acorns, despite the current climate.
“They are still supporting hundreds of families throughout the Midlands and we wanted to make sure they knew we were still there for them.
“It was scheduled this December that we would hand over donations at the end of the year at our Christmas lunch.
“However, we are in the position to bring it forward and donate a part of it immediately.”
In March, Acorns published its emergency response to covid-19, prioritising care for the most vulnerable children and their families and setting aside its hospice in the Black Country for children from local hospitals with complex care needs to help trusts maximise their intensive care capability.
It also temporarily closed its hospice in Birmingham and offered the facility for use in the emergency response.
Vicki Rowles, head of fundraising at Acorns, added: “We can’t thank the BPA enough for this amazing donation.
“We know what a challenging time this is for everyone so we’re beyond grateful for its continued support for Acorns and the children and families who need us.
“With the help of organisations like the BPA, we can be there for all of the families who rely on our care and support, now and long into the future.”