Bentley has outlined plans to become “the most diverse luxury car manufacturer” in the world by increasing representation in its management by 30% by 2025.
The Crewe-headquartered company, which is owned by Volkswagen, has detailed a five-step strategy which focuses on ‘outreach, recruitment, succession planning, culture and development’.
The 101-year-old business said that “early careers talent acquisition will be over-indexed” towards organisations with diverse intakes, while the recruitment of established hires will “explore new talent pools”.
To ensure that all talent within the business is supported, succession planning will be reviewed to ensure early identification of diverse talent within the business.
Development programmes will also ensure that staff from all walks of life are able to grow and achieve their full potential, Bentley added.
It said this will be underpinned by measurable KPIs and targets, and board-led engagement to “drive a positive culture and remove unconscious bias”.
The recently-launched colleague network groups will also help drive engagement within the business through a series of strategic events and activities.
Dr Astrid Fontaine, Bentley’s member of the board for people, digitalisation and IT, said: “We know that diversity drives success, by bringing a greater range of experience, creativity as well as inclusion allows co-operation to play in business strategy, innovation and decision-making.
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“We also want our our business to reflect our global customer base and most importantly of all, to ensure that we all work in an environment where everyone feels safe to bring their true self to work and valued for who they are and what they can do.
“That is why diversity and inclusion are profoundly important to us and as part of our Beyond100 programme we have therefore set ourselves the challenge to become the most diverse luxury car manufacturer. For us this means ensuring there are colleagues from all walks of life in our management structure.
“This goes hand in hand with our ethos that a rich and inclusive culture, where everyone is supported to achieve their full potential, is what will help to drive our business forward for the next one hundred years.
“Through the reveal of the Unifying Spur, the internal activities that it will support – and the external engagements we are planning for it in 2021 – we aim to celebrate the individual talents and idiosyncracies that make us all unique as – whilst at the same time as highlighting the key themes that unite and bring us together.”