A new café has been launched in Birmingham by the younger brother of a Great British Bake Off finalist.
Asim Imdad is behind De La Crèm which has opened in Temple Row despite the national lockdown.
Mr Imdad is the younger brother Ali Imdad who runs Cocoa by Ali in the Mailbox and appeared on the hit BBC show in 2013.
The Birmingham Post Business Awards are back for 2021 and now open for entries here. The event will be held online only on Tuesday June 15 and will celebrate businesses and individuals across 12 categories including our overall Company of the Year and a special covid award.
The deadline to enter the awards is Monday April 19 and sponsorship opportunities are also now available. Please email [email protected] for details and follow the hashtag #BPBAwards for updates on social media.
The ceremony will be hosted on our new virtual events platform The Awards Room which gives nominees and sponsors the chance to experience real-time networking and hear from speakers.
All of your attendees will be placed together on your own table and you can invite people from outside your group to join you during the event.
Your table will also have private chat, allowing you to communicate with your colleagues during the awards. For more information about our Business Awards and events please visit www.reachplcevents.com.
He said: “To be honest, I’ve been surprised. We’ve been performing quite well even though we’re in a lockdown as we’re on a main walkway through the central business district, with a metro stop outside, so for those still venturing out for essential travel or business, they’re still dropping in and seeing what’s new.
“We’re hoping to start deliveries soon too so both the office and residential community within the city can benefit from our new offering.”
De La Crèm has taken a five-year lease at 4 Temple Row which is owned by Nurton Developments.
Asset manager Rupert Young added: “We’re always pleased to be nurturing young businesses and particularly post pandemic, it’s reassuring to see new talent determined to still make a go of it.”