Apple Music Launches Concert Discovery Features – Billboard
Written by GRB on 16/05/2023
Apple Music wants to guide you to your next concert.
On Tuesday (May 16), the platform launched a pair of new live music discovery tools intended to deliver users to global shows. The first of these tools lives on Apple Maps, where the service has launched guides for 14 global cities — Chicago, Detroit, Los Angeles, Nashville, New York City, San Francisco, Berlin, London, Paris, Vienna, Tokyo, Melbourne, Sydney and Mexico City.
Curated by Apple Music editors, the city guides are intended to inform nights out and include features that allow fans to browse each venue’s concert calendar via Maps, utilizing the Apple-owned Shazam technology as well as information from Bandsintown. The guides will focus on a spectrum of scenes and genres, from Viennese symphonies to Tokyo techno.
The second tool, which lives on Apple Music, is called Set Lists and focuses on a collection of large-scale tours, providing information about the show’s production and generating streams via playlists based on recent set lists from these tours. Users can also browse upcoming shows in their area via Shazam’s concert discovery module.
With the launch of these two features, Apple Music is leveraging other Apple-owned tech to lean into the live space. Spotify similarly dipped its toes into touring and live music last June when it launched a set of new features focused on making it easier for listeners to find artists’ upcoming tour dates in the app. That was followed by the launch of Spotify Tickets, which sells concert tickets directly to fans.
See images from both new tools below.