AO expands logistics operation with the opening of a new warehouse

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Online electricals retailer AO has opened a new distribution warehouse in Crewe.

The 110,000 square-foot facility has seen AO expand its footprint to just under one million square foot in the town – and it is still actively searching for more capacity.

The latest warehouse – off Weston Road – will help AO to grow its third-party logistics business which has seen increased demand over the last two years, as well as major new clients including Aldi, The Cotswold Company, Simba and Keter.

David Ashwell, managing director of AO Logistics, said: “This is a great measure of the confidence that our third party clients have in AO.

“During the Covid-19 pandemic our amazing team has been delivering safely and efficiently, providing a lifeline for AO.com’s customers which in turn, third party clients have benefited from.” 

AO staff at the opening of the new Latchford warehouse

He added: “As five years of channel shift from stores to online condensed into five weeks, I’m really proud of how the team has adapted to necessary changes without missing a single day of delivery with record net promoter scores over the last three months.

“We’re proud to share our AO service capability with other retailers and third party clients particularly during this difficult time when, thanks to AO, their customers have been able to rely on them. 

“We’re keen to continue to build long-term relationships with retailers and clients who understand the value of an expert, national two-person delivery network.”

The new warehouse has been named after the late Alan Latchford, a co-founder of DRL which went on to become AO.

John Roberts, founder and CEO of AO, said: “Latchford is named after Alan Latchford, who passed away in March. 

“He was on the other side of the famous £1 that led to the creation of AO. 

“On Christmas Eve 1999, he bet me £1 that we couldn’t use the internet to transform how people buy white goods. Twenty years on, the opening of our Latchford warehouse is a lasting tribute to Alan.”

Crewe is also home to AO Logistics’ head office and two distribution centres, Alpha and Omega.  

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