Advertising agency M3 has won its latest brief to promote legendary Birmingham automotive brand MG Motor UK.
The firm, which has offices in Birmingham, Albrighton and London, is working with the Longbridge-based manufacturer in a bid to position it as a challenger to the major car companies in the UK.
M3 will also help to support MG’s bid to be seen as an international car manufacturer, with a specific focus on the growing electric vehicle market as part of the two-year contract.
New UK brand guidelines and national tactical campaigns to promote MG’s range will begin in April along with supporting growth and its main dealer network.
Managing director Nick Lovett said: “This is a very exciting time for MG Motor UK as part of its continued evolution and, in particular, its desire to achieve an electric vehicle tipping point where these sales will overtake petrol models in 2022.
“The win is a great start to 2021 for our agency and a real landmark contract that proves dynamic, independent agencies can deliver high-profile pitch wins.”
M3 previously worked with the car company after it was commissioned to create the launch campaign for MG’s new SUV model in late 2019.
David Pugh, marketing director at MG Motor UK, added: “This is a really exciting appointment and one we believe will help us grow our UK market share and elevate our presence in the electric vehicle space as well as reinforcing our position as a leading international car manufacturer.”