BLACK BUSINESSES: Guys That Nail It
IN A bid to encourage men to take care of their nails, London has welcomed its first nail bar that is catered exclusively to men.
The pioneering business approach comes from nail technician Jay Jay Revlon, who launched the pop up in his local Peckham pub.
Noticing a gap in the market and the need to create a safe space for men to pamper their nails equally, he founded the salon after facing rejection from mainstream nail salons that were predominately occupied by women.
“There’s always this sense of like, awkwardness. I remember I went to get my nails done for Halloween, some women in there were like ‘why are you on my turf?’ kind of thing, ‘it’s our space’, he said.
FOUNDER: Jay Jay Revlon (Photo credit: Instagram)
Last month, he launched the @guysthatnailit Instagram account, where he shared his motivation behind the business. “Our intent is to make men feel comfortable enough to choose from cleaning, to polish, to gel extensions.
“Until now, nail treatments have been deemed as a womanly or feminine thing to do and we’re throwing that narrative out of the box and saying nail treatments are for everyone – I mean we all have nails don’t we????”
The page, which is growing in numbers, has shared a number of happy customers who are delighted over the new inclusive move.
One post that addresses the taboo’s of male grooming said: “For me getting my nails done was something I never would have thought about before apart from me trying glue on’s once, but actual hand care, nope.
“I was extremely interested in taking part in this project in order to break down the stigma attached to men getting their nails done and overlooking it as even an idea.”
Read every story in our hardcopy newspaper for free by downloading the app.